In 2016, I sent a cold email to Wilco’s management team and pitched them on an immersive e-commerce experience to promote the band’s 10th studio album “Wilco, Schmilco.” A few months later, I was producing a digital field guide of Jeff Tweedy’s favorite spots in Chicago. The resulting marketing campaign, the Wilco Field Guide to Chicago, became the blueprint for future artist collaborations at Huckberry.
Following up on the success of our Field Guide to Chicago, in 2019 I interviewed Jeff Tweedy about his new book “Let’s Go (So We Can Get Back).”