In 2023, I was hired to create a campaign around the launch of a brand new category for CamelBak. This included writing a brand manifesto, landing page taglines, product copy, and social media posts.
Designed for the Unexpected. Built for the Unexplored.
We made the Adventure Travel Pack for the optimists. Not the usual “glass half full” types, but the ones who drink straight from the carton. We made it for those who believe there’s an even better view beyond the next hill, or something else worth seeing right around the corner. The ones who throw a swimsuit in their bag just in case they spot a swimming hole on their road trip, or pack a pair of running shoes to sneak in a few miles before their flight home. Wherever they go, they make sure to soak up every last drop.
Adventure is at the core of everything we do. It’s what drives us to find our own path forward. We’ve spent years outfitting professional athletes and amateurs alike with everything they need to tackle the trail. But our new Adventure Travel Pack isn’t about taking the road less traveled, it’s about leaving the road behind.
Most bags aren’t built to travel beyond baggage claim. They’re unceremoniously crammed in overhead bins or shoved inside the dark confines of a hotel closet. They might get you there, but they only get you so far.
What you need is a carry-on that can keep up. That’s why we challenged ourselves to create something new, a travel bag you’d actually want to bring along for the ride. Whether you’re checking the surf on the beaches of Baja or gliding through customs on your way to Berlin, the ATP ensures you have everything you need, right where you need it.
When you throw on our Adventure Travel Pack, you’re fully prepared for whatever comes your way. Made entirely from ultra-tough, 100% recycled materials like re/cor CORDURA and high-tenacity nylon yarn sourced from car airbags, it’s the strongest and most sustainable pack we’ve ever made. Every stitch has been carefully considered to decrease its impact on the environment without sacrificing an ounce of durability. The unique, undyed colorway uses less water, power, and emits nearly half the greenhouse gas emissions compared to traditional manufacturing processes. Best of all, it’s designed to wear-in over time, so you can proudly display every scrape and scar while swapping stories of your closest-calls around the campfire.
Loaded with technical features and thoughtful details to help you stay fast and flexible, the ATP is a streamlined pack that punches far above its weight. It’s the first thing you’ll reach for when you don’t know where the day will take you.
Carry a whole trip on your shoulder with the Adventure Travel Pack. This versatile, sustainable carry-on isn’t just built for the road less traveled, it’s built to leave the road behind.
Baggage claim is for the birds. Finally, there’s a carry-on that can keep up with you. The ATP is a do-it-all, go anywhere travel pack that’s stronger and more sustainable than anything we’ve ever made before. Made entirely from 100% post-industrial recycled re/cor™ CORDURA, and packed with cutting edge technical features, it’s the first thing you’ll reach for no matter where your day takes you.
Carry without compromise. Our ATP 26 is a go-anywhere, do-anything pack that offers even more storage while remaining as reliable as ever.
Built for even bigger adventures. The 26L ATP is loaded with all the same technical features and thoughtful details as the 20L, but upgraded with even more storage for the long haul. Made from 100% recycled re/cor CORDURA, this adventure travel pack helps you stay fast, flexible, and fully prepared for wherever the day takes you.
Find Your Own Path Forward
Made from 100% recycled material and an eco-friendly undyed colorway, the Adventure Travel Pack is our most sustainable pack yet.