Arvin Goods is a sustainable basics brand based out of Vancouver, B.C. founded by surfer, photographer, and all-around legend Harry Fricker.
As a freelance copywriter, I helped build the “Friend of the People” content series which included interviews with:
- MC Esoteric of Czarface
- Illustrator and Artist Sean Kesterson (AKA Alimo Fun)
- Whalebone Magazine Founder Eddie Berrang
- Skateboarder TJ Harris
- Surfer Kassia Meador
- Photographer Kris Evans
- Outerknown Creative Director John Moore
Every hero needs a villain — and just like the comic book characters who first inspired them, Esoteric, 7L, and Inspectah Deck have their sights set on world domination. The combination of their unique styles is their super power, so it’s no surprise that the rap supergroup Czarface has collaborated with fellow hip-hop legends like Wu-Tang swordsmen Ghostface Killah, Method Man and GZA, and even the masked marauder MF DOOM.
Sean Kesterson paints with the effortless grace of a nose-rider, and his pieces pull you into the scenes he creates — whether it’s a hidden surf spot poking out of the trees, or a pair of snowboarders scrambling up a peak.
Whalebone is more than just a magazine. Somewhere between playing a round of golf with Bill Murray and Kelly Slater, and hosting a worldwide photo contest, they've also managed to find the time to make their own hot sauce, launch a print shop, and throw some of the best parties Montauk has ever seen.
TJ Harris is one of the most exciting names in skateboarding. His style is buttery smooth, he's always cracking jokes, and he's been a huge supporter of Arvin Goods ever since he first pulled on his first pair of socks.
Kassia Meador is a legend in the surf community. Crowned "The Queen of Noseriding" by the New York Times, she ranked 2nd on the WSL women's longboard tour in 2011. Her effortless style is matched only by her sharp eye for design — something she honed over the years working to create innovative products under the umbrella of her brand sponsors.
Kris Evans photography has a warmth and intimacy that’s like seeing his world through the eyes of a friend. Kris started out in the skateboarding scene, and he’s brought that sense of community camaraderie to the powerful campaigns he’s created New Balance, Knickerbocker MFG, and most recently — Arvin Goods.
John Moore’s effortlessly cool sense of style and sharp eye for design have helped guide Outerknown in creating lasting collections that serve a real purpose, all while minimizing waste and building cleaner manufacturing systems.