Loki the Wolfdog x Huckberry Super Bowl Instagram Campaign

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"Huckberry HQ is split right down the middle. Philly faithful on one side, and die-hard Patriots fans on the other. We needed an unbiased take on who will bring home the Lombardi this year, so we turned to the only person (er, canine) we could trust — our ambassador @loki_the_wolfdog. Tune-in to our Instagram this Thursday (2/1) at 12PM PT to see Loki’s decision. And to make things a little more interesting — we’ll overnight a fresh lobster dinner or Pat’s philly cheesesteak to the first person to accurately predict the winning team and final score in the comments below. You have until midnight PT Saturday (2/3) to make your prediction."

Thomas McDermott