Huckberry NYC

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Based on the concept of Huckberry NYC serving as a basecamp for “Adventures Near and Far,” I was tasked with researching and writing the “Adventure Near” copy to be displayed on the main interior wall.

I sought out three of the best hidden restaurants and bars in NYC, wrote brief descriptions of each, and included tips for getting a reservation — all framed around the idea of these destinations serving as an escape from the summer heat of the city.

My “Adventure-Near” copywriting on the wall at the Huckberry store at 383 Bleecker Street, NYC

My “Adventure-Near” copywriting on the wall at the Huckberry store at 383 Bleecker Street, NYC


Front of the “Adventure-Near” card displayed in-store.

Front of the “Adventure-Near” card displayed in-store.

Back of the “Adventure-Near” card displayed in-store.

Back of the “Adventure-Near” card displayed in-store.

Thomas McDermott